This is the last of our 4-part Yelp “Wisdom of the Crowd” series. Continuing from our latest post about a California restaurant actively seeking 1-star reviews on Yelp, Philadelphia Eagle star Sean McCoy was in the news recently for leaving a 20 cent tip at PYT, a popular burger joint in Philly. The owner posted on their Facebook page about the incident, and as a result, it’s generated a lot of press.
This post isn’t to argue either side of the argument – although, I have to admit that I have never left such a low tip regardless of the level of service – if I’m disappointed I will ask to speak with the Manager. The purpose of this blog post is to discuss what happened on Yelp after this went public. PYT’s Yelp page exploded with reviews from people who took up each side of the argument.
I didn’t have the time to read through all of the reviews, but it wasn’t necessary. It was apparent after getting through 20 of them that PYT’s Yelp page had dissolved into a message board – and more of a review of the personality of the manager vs. the food itself. It is times like these that there is very little “wisdom” in what the crowd is saying. It’s highly emotional and quite personal. So now PYT has a 3-star review, but I really have no idea about the food, I just know about this one incident.
Frankly, the owner of PYT must be thrilled. He got a lot of publicity which I’m sure helped his business – at least in the short term. But is Yelp in this case helpful at all to a stranger who is simply looking for a good burger? It seems unlikely.
There’s a major difference between wisdom and emotion. I have no issue with the discussion raging on both sides of this issue and people making their cases on who was “right” and “wrong”. I just don’t want it on a site whose purpose is to allow me to search for restaurants I may want to frequent, and to provide unbiased and helpful information about those restaurants.
As always, we welcome PYT to claim their page on Bizyhood and interact with their customers to get useful feedback (and a lot of other good stuff too!) instead of just a place for people to vent.