We like highlighting great examples of companies soliciting feedback. This week’s example comes from Roku. I personally purchased a Roku a few months ago, and I recently received this email from them:
They do several things extremely well in this email:
1) An extremely visible and obvious call-to-action (CTA) – your eyes immediately see the picture of the Roku with the “Please review me!” callout. It’s pretty obvious what this email is for.
2) A singular focus – This email has one and only one focus – to get you to provide them with feedback. They don’t say “Please review me” at the bottom of an email that talks about other things such as thanking you for purchasing a Roku. One reason so few people give feedback is they don’t even know that you’re asking. Make it very clear.
3) They don’t require a positive review – this is the most impressive part of their email. “Your feedback will help ensure that these improvements are based on the experiences of our customers.” In other words, Roku wants to get better, and the best way to get better is to hear from their current customers. Even though this will show up on their public website. They aren’t afraid of posting honest feedback. Brilliant!
4) They get personal – The email is signed from Roku’s CEO. I don’t know him, but it definitely made them seem more familiar to me. Imagine if your customer got an email from you – somebody they know and trust. Of course they would respond!
5) They make it simple – They remind you it won’t take long, and they give you three links to the review.
Small business owners – feedback can be even more powerful for you since you are local and you know your customers intimately. Strive to get better, make it easy to get feedback, and watch your business soar!