Marketing savant Peter Shankman wrote a blog post earlier this year and made a bet that Yelp will fail within 2 years, and put up $5,000 to back it up. Peter makes some outstanding points that I suggest you read and then come back here for some analysis.
A recent Boston Herald article claimed Yelp is a bully. In this article, the CEO of Phantom Gourmet and the President of the Restaurant and Business Alliance in Massachusetts compared Yelp to a high school football star who sets up a website that trashes all the students, but the students aren’t allowed to respond or […]
In our last post, we talked about the motivation for starting Bizyhood and why it will be so special. We highlighted three metrics that can more accurately measure the value of a business in the eyes of its customers. This post will go into more detail on how these three metrics will be surfaced on […]
So, the obvious question is “Why create Bizyhood?” The answer is similar to most other companies that are started these days – we saw a gap in the market and we knew we could fix it. In our case, the pain has to do with communications between businesses and their customers. I had a particularly […]