We continue our evaluation of directory & citation sites with a review of InsiderPages.com. This was an active directory site in 2007-2009 but has gone mostly dormant since then. InsiderPages was acquired by CitySearch in 2007. I’m not entirely sure why they have been maintained as two separate directories since then, but they are.
Since both CitySearch and InsiderPages have directories fed from Infogroup, it’s safe to say that once you’ve added your citation to Infogroup that both of these sites will be updated with that information the next time they upgrade their directory database. So, it’s unlikely you need to deal with InsiderPages directly regardless, even though they are generally listed as a “top” citation source. However, it’s important to point out a recent development that makes it even less important as a directory service.
First, you cannot add a new listing to InsiderPages directly. They encourage you to go to http://www.expressupdate.com/search (Infogroup’s site for adding citations) to add your business, and also explain it will take 1-2 months for your listing to show up in InsiderPages after this process is successfully completed. If you search the InsiderPages directory and do find your business already listed, you can try to claim it by clicking on the “Claim Business” link under the map on the business detail page. Here’s the interesting part – when you click on that link, it takes you to Yext! Yext generates a popup that they’re working with InsiderPages to sync listings online. If you click the large “Claim It” button on the popup, you then get a listing of about 50 directory sites and the status for that business on each site. Here’s what is even more interesting – the InsiderPages listing is not on this list!
Here’s the bottom line – since both InsiderPages and CitySearch (both part of IAC) are getting their directory information from InfoGroup, if all you want is a clean citation on both, then make sure you have your citation listed correctly on www.expressupdate.com. If you need to add or modify your listing there, you’ll need to wait the 1-2 months for InfoGroup’s updated database to get pushed to InsiderPages and Citysearch – but they should get updated. There’s no reason to sign up (and pay) for Yext to clean up these citations. The experience with Infogroup (via the expressupdate.com site) is the topic of our next Citation on Trial.
Given InsiderPages lack of relevance, the inability to update an existing record or add a new record, and their apparently new feature of pushing a paid feature on business owners simply looking to claim their page on the site, we conclude InsiderPages is an EPIC FAIL.
PS – It turns out CityGrid is also a part of IAC and uses the same database as well. Yet another site you don’t have to sign up for independently!