Our next Citation on Trial focuses on Acxiom. Acxiom is one of the “Big 4” national citations, which also include InfoGroup, Localeze and Factual. We have stressed a few times the importance of getting your citations clean with these 4, as most of the directory sites you will be listed on take their data from one of these four.
We were frustrated by some UI issues in the Acxiom process – and it’s shocking that they don’t have an actual public directory where you can look up information. Short of that, the process was fairly painless, started out strong, but ended with a bit of a whimper.
We went to www.acxiom.com – their site looks more like an enterprise software company than a citation site! But after a little research, it was very simple to find their citation product. Just go to Products > Local Search (under Data). This opens a new window to a separate site – http://www.databyacxiom.com/index.html.
From here, you will want to click the “Get Started” button under where it says “Local Business, Claim Your Business Listing”. Then click on the “Learn More” button under Small Business (assuming you are a small business with just one or a few locations). From there, they tell you if you’re a single location or few location business, you can click on their self-serve option – https://mybusinesslistingmanager.myacxiom.com. Bottom line, you can avoid all the clicking around mentioned above and go directly to https://mybusinesslistingmanager.myacxiom.com.
The User Interface for this page makes me feel like we’re back in 1995, but you are in the right place! Their marketing page tells you that MyBusinessListing Manager entries are redistributed:
- Directly to over 80 companies in the Internet Yellow Page and Local Search marketplace
- Directly to the largest search engines
- 250+ distribution partners through online private labeled solutions
- Directly to the top directory print publishers
If you don’t have an account yet, you can create one. I got an email when my account was created and again when I added my business. Both emails have email and phone # contact info. Nice touch, although the emails were from “noreply”. They should be from Acxiom or something similar, and why wouldn’t you allow people to reply to the email? You can also do a search for your business by phone number to see if you’re already listed, and if your location has been claimed. The form to add business information is simple. The UI to add information was horrible, but other than that straightforward. A weird UI feature is every time you fill in a field, it says Thank you! It’s a little much.
One thing I really like – you need to upload an official document (tax ID, sales tax, etc) to prove you own the business. This is a good feature and helps keep the fraud to a minimum. There is a downside to this though that I’ll get to later in the discussion.
When I completed the onboarding, I was brought to my “dashboard” and told I needed to wait for validation of my data.
I got an email that my listing was approved. It also said it could take up to 30 days to show up live on the site. I found this confusing – as Acxiom is an authoritative directory, how could my listing be approved but not yet on the site?
I tried to “find” my listing on their site – and this is when I realized that they don’t have a public directory listing. I emailed their support to see if they could advise. I did find my listing in my dashboard (their password reset does NOT work, it kept locking me out until I finally remembered my username/password combo). I updated my listing to include social media links, but still nothing publicly showing.
I tried to contact Acxiom since I hadn’t heard from them. I called the phone # and through the voice prompts I eventually got to a voicemail. On their website they have a link “real time support” so I figured that was chat – but when I put my name/email in, all it said was somebody would email me back shortly. This is weak customer support. So far, I’ve sent an email, submitted “real time support” message and left a voicemail.
No response from anybody, but on 6/11 I checked again and it appeared we were listed. The only way I know this is true is when I would search for my business (by phone number on the main https://mybusinesslistingmanager.myacxiom.com page), the result did come up (up until today it was not showing up). I received no communication or confirmation that this happened.
It turns out I had spoken with a Sales Executive from Acxiom earlier in the year, so I called her to see if she could shed light on this process. What she explained is that MyBusinessListingManager is simply a screen – if you “pass”, you still go into a staging area and don’t get into the actual DB until they do their next build (which is typically monthly, but weekly for a few folks). She suggested that another way to check your status is to see if Moz Local has you listed (since they get weekly builds). You can also keep searching for yourself in the MyBusinessListingManager interface – but they don’t alert you when your listing is officially in. She didn’t have any insight or suggestions on why I did not hear back from anybody given my multiple touch points with support.
The bottom line is that Acxiom’s self service capabilities for adding your own business are adequate. Clearly you need to have patience (18 days in my case) and don’t expect any help from a human being to get your listing added. And there’s no way to check your listing publicly in a directory, just via their own web interface. Functional, but not optimal.