There has been significant debate regarding the future of journalism relative to the disruption from social networks. An interview with Jeff Jarvis where he argues that publishing is not dying and that publishers need to learn how to work with social networks interested me, and I’d like to share some worthy notes with you: “We […]
What is a Backlink and why are they Important?
Three Things Small Businesses Must do to Increase Word of Mouth and Improve Customer Communication in 2015
Welcome to 2015! One of my favorite things about January is the end of all the prediction posts and polls. With that said, it was interesting to see how many people and polls predicted that the top two needs for small and local business owners were increasing word of mouth and improving customer communication. To […]
Three Examples Why Small Business Owners want Online Feedback, not Reviews
Back in May we wondered aloud what would happen if small businesses accepted online feedback instead of reviews. What’s the problem with review sites? Here’s three of them: 1. The “extortion” argument – You don’t have to look very far to see examples of companies that claim that review sites such as Yelp hide positive […]
Small Businesses – What is SEO and why should you care?
At an event earlier this week, I had a conversation with a small business owner about his online presence. He talked about his online presence – primarily a website and a little bit of Google AdWords. He also mentioned that he had hired a firm to assist with Search Engine Optimization (SEO), but after a […]
