Many of you know that we spend a significant amount of time talking with small business owners about the positive impact of online customer feedback. One of the typical complaints that I hear is that there is no “easy” way to ask customers for feedback. We don’t believe that this is the case anymore, certainly […]
Local SEO Success for Small Business
We talk regularly about the difference between “advertising” and “engaging”. At a hyperlocal level, it’s critical that small business owners not only reach out to new customers, but also engage their existing customers, since word of mouth can generate a significant share of small businesses revenue. I often compare Local SEO to working out at […]
Critics are Your Best Friend
We talk with a lot of business owners about the benefits of getting customer feedback. While there is no disagreement in general, there is frequently the question about how to handle negative feedback. Personally, I am intrigued with the psychology of focusing on feedback that happens so infrequently, since a successful business is clearly doing […]
Excellent Customer Feedback Experience – Enterprise Rental Car
We continue to identify examples of excellent customer feedback by businesses when we encounter it ourselves. In this case, our family went to San Francisco on vacation during the Winter break of 2014. For two of the days, we rented a car to drive out of the city. One day we drove south to Monterey, […]
How I Use Reviews
Reviews matter. Customer engagement matters more. When checking out a new restaurant I am considering, a new product I’m researching, or a new small business that I plan on giving my money to, I often look to my friends for a referral. This carries the most weight, and if a trusted friend has a recommendation, […]
