Bizyhood was created to enable discovery at the local level. To us, local means the happenings, businesses, and entities in your community that are meaningful to you, whether that community is where you live and work, where you grew up, or where you went to school. It can also include the place you are visiting for the weekend or going on vacation. Each of these places have their own personality, and people are increasingly exploring that personality online.
Everyone knows that the backbone of any community are the local businesses and story-tellers. Very small businesses – those that generate < $2M in annual revenue – make up 80% of all businesses in the US. We always wondered why these businesses didn’t have a simple and easy tool to help them generate, track and nurture leads; something beyond just having a website that is as easy to use and as indispensable as their cell phone. How do you get visibility and traffic, and build a reputation online without spending thousands of dollars?
It turns out there’s a simple and powerful answer – by partnering with the local story tellers in the community, a local business can easily stand out and get new leads. Now called Local Digital Publishers, these are the hometown newspapers of yesterday, except they are primarily online and are quite visible via search engines.
As consumers ourselves, we had the same issue that all of you’ve had – there’s no single or simple way to get that “local feel” from existing apps or websites. So we decided to solve the problem by building a product in which publishers can offer a simple interface for you to find anything that you may need in your local area, at the appropriate small local businesses.
Bizyhood for Publishers is an easy to integrate platform for hyperlocal publishers (the local mavens of a community) that provides them with engagement and discovery tools so that their consumer generated content (created by themselves and by members of their community) is widely consumed and shared online. We offer local publishers the capabilities to enhance their offerings and generate monthly revenue streams from the pillars of their community – the local businesses.
Bizyhood for Publishers also includes engagement tools specifically for local business owners to help them spread the word online and deeply engage with their local community. Bizyhood for Publishers offers local residents the ability to discover the businesses and events around them, and offers incentives for loyal customers.
Finally, a platform that brings together the best of the local community – the local publisher, the local businesses, and consumers. Powered by Bizyhood, created especially for you. So, no matter where you go, every neighborhood will look like it’s your very own.