I especially enjoy speaking with small business owners when I hear them talk about how they don’t have the time or the staff to compete with the big brands. I enjoy it so much because I know it is not true!
Take this email I received recently. I must admit to this one guilty pleasure – I am a Starbucks fanatic. I enjoy their coffee, and I am a Gold member of their loyalty card. I get lots of great offers and promotions, and once in a while they ask me for feedback, like they did with this email:
The survey in question took me about a minute to fill out (still longer than I think brands should take out of my day), but ultimately not that much time to get a Bonus Star added to my account.
The irony is, every small business can do this exact same thing, with literally no setup time! It’s easy, especially with automatic follow up. Ask just 3 simple questions (no more than 6). It takes your customers less than 15 seconds to reply. You don’t need to offer a reward for the feedback, but if you want to, that’s automated too. Intrigued? Contact us to learn how or leave a note in the comments section.